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More Than (styled as MORE TH>N) is a UK insurance company that offers motor, home, pet and travel insurance. Its business arm More Than BUSINESS offers business insurance. The company is a subsidiary of the RSA Insurance Group. The brand launched in 2001, under the slogan of ‘Don't Accept Less Than More Than’. More Than is known in the UK for its TV advertising, including features such as ''More Than Freeman'', ''Lucky The Dog'' and the ''Personal Project Manager'' ad. ==History== More Than was launched as a subsidiary of Sun Alliance and Royal Insurance in 2001. Sun Alliance and Royal Insurance formed in 1996 following the merger of Royal Insurance and Sun Alliance.〔(【引用サイトリンク】url=http://www.marketingweek.co.uk/will-rsa-get-lucky-by-offering-more/2010020.article )〕 The Insurance Group set aside £20 million in order to create the new More Than brand. Since its inception, the company has focused on developing small service teams to care for customers in a more personal way. The company also changed the way their call centres functioned by removing scripts, thus enabling claims handlers to actually talk to customers, and encouraged call centre staff to recommend suppliers from the More Than network in order to resolve a problem.〔(【引用サイトリンク】url=https://www.youtube.com/watch?v=7iOasWu8ujs )〕 In 2008, it was announced that their parent company, Sun Alliance and Royal Insurance, would be rebranding to RSA Insurance Group. This however had no effect on any of their subsidiaries, including More Than. In 2013, More Than updated their brand promise to 'Where You Mean More' and became an official partner of the RSPCA. By 2015, the insurance company had donated over £260,000 to help unwanted or neglected animals in England and Wales as well as offering six weeks’ free insurance to those who re-home a pet from the RSPCA.〔(【引用サイトリンク】url=http://www.morethan.com/pet-insurance/rspca )〕 The company launched SM>RT WHEELS in 2014, a telematics insurance. The product focused on the young drivers market, allowing them to make savings, by rewarding safe driving throughout the year and at their time of renewal. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「More Than (company)」の詳細全文を読む スポンサード リンク
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